Since it's beginnings in 2005 NKD has established a very loyal customer base.

Nichola's clothes are described as cafe style, they are infinitely practical and casual. Her collections embody modern use of colour and she only uses exclusive in-house prints.

NKD differentiates itself from other labels by being both "made to measure" and "off the rack". Nichola prides herself on producing individual limited pieces.

Frequent trips overseas allow Nichola direct access to high quality, leading-edge fabrics, handbags, scarves and jewellery. Nichola also travels around New Zealand selling her season's range from a variety of locations.

Nichola sells from her store at 234 Orakei Road, by the entrance to Kings Plant Barn. Her shop provides a relaxed and low-key selling environment.